Some years back Facebook was a social media used only for connecting with people but now it has come a long way and has become a platform to promote the business as well. Thinking of promoting your business on Facebook? Don’t worry its way easier than you think.
You should definitely put up your business on Facebook because it has some really powerful advertisement options like creating an event, Facebook groups, promotion, and many more. You can grow your business and attract lots of customers through Facebook. You might be confused regarding how to start.
Here are 10 easy steps by which you can promote your business on Facebook. But first, you need to sign up for a Facebook account if you do not have one.
1. Create a business page
First, you need to create a separate Facebook page. You should then provide every detail of your business that you want your audience to know like your address, email, website, products, services, etc. Add profile and cover photos which can be your logo or anything that describes your business. By creating a Facebook page you can directly connect with your audience now. You can now interact with your audience personally and create a stronger bond.
2. Start with your friends and families
Once you create a Facebook page the next thing you need to do is invite people to like your page and they will definitely be your friends and families. To set your page on fire you need to build a base first and inviting your friends and families to like your page is how you can do it. Inviting friends and families will be really beneficial for your page as they will be the ones to give your page a kick start. With the help of your initial audience who are your friends and families, you can see what kinds of content are liked by your audience and receive their feedback.
3. Be active
This is the most important thing to do after you create a Facebook page. You need to engage your audience and the best way to do it is by posting regularly. Post as much as you can at a minimum once a day. Now posting does not mean that you can post anything you want. Just remember your Facebook page is representing your business and posting anything which is not relevant to your business can have a negative impact on your business. You must post quality content about your business which may include photos of your services and products, your employees, your location if its a restaurant, or a shop. This is what your customers want to see from you.
4. Engage your followers
Just posting content is not enough especially if it’s not interesting to your audience. Post something that is very exciting to your customers and let them express their thoughts on the comment section. Reply to your customers in the comment section if they have any questions, queries, or concerns also try to be as friendly and professional as possible. This way you can create a conversation with your customers and make them feel special. Again, at last, the key to engagement its quality content.
5. Join Facebook Groups
You will find lots of groups on Facebook which will be related to your business industry. You can take the benefits of the group to promote your business. You can get benefited by the group by engaging in the posts of the group posted by others or you can post any questions, suggestions are expertise related to your business. This way the group members will recognize your business. If you cannot find any group related to your business then you can create your group yourself.
6. Promote your page offline too
You can promote your Facebook page on all of your marketing materials like flyers, hoarding boards, business cards, menus, clothes, etc. Just print it where people can see it easily and let them know that you are available on Facebook as well.
7. Do Giveaways and contests
Doing giveaways and contests is a great promotional tool that can prove to be really beneficial for your business and Facebook page. Offer your audience something of value in the form of giveaways and contests. It will be more interesting if you offer your own product or services as a prize. If you run an online clothing store offer your audience a jacket, shirt, or anything from your store. This way you will be promoting your own product and your customer will be happy to receive it as well. When holding Giveaways and contests ask your audience to like, comment, and share your post which will obviously generate more engagement on your post.
8. Use Facebook Live
Facebook provides a live video broadcasting feature that lets any person, organization, or brand go live from its page. You can use this feature to interact with your audience. You can use Facebook live during various occasions like announcing the winners of giveaways or Facebook contests, reveling your new product, and if there is something fun happening at your office. During the Facebook live your audience will give their views, ask questions, show excitement and this will be your best chance to interact with them. You can reply to their comments by answering their questions and most importantly thanking them for joining you on your live session.
9. Create a Facebook Ad
You can run a Facebook Ad of your product or service to reach your potential audience. Facebook has a feature named targeting feature with which you can create Ads and reach your targeted audience on the basis of various characteristics like age, location, gender, etc. Because Facebook collects the data of the users, it can target your advertisement to those who are most likely to be interested in your product or service. Of course, you need to spend some money on this but spending a few dollars can result in massive sales of your products or services.
10. Share your customers’ feedback
No business can survive if it has no customers. Use the positive feedback of customers as a weapon to attract other customers. Some customers might have messaged you with a big thank you for providing a great product or service. Some could even have posted a photo of themselves with your product looking very happy to own it. So you can share those photos or messages on your page and tag the customers. The customers will be overwhelmed to see it. Your audience will start trusting you and hopefully come to you.
So this is it! try these 10 easy and effective steps to promote your business on Facebook. By following these effective Facebook Marketing techniques you will definitely see your sales increase in a few months.
We hope you find these tips helpful for growing your business with the help of Facebook advertising.