How to Create a Facebook Page for Business or Brand?

We all know that marketing trend is changing in this digital world. Today, many businesses are using the most common social networking site, Facebook as the platform for marketing their products and services and connecting with a large audience. So if you are running a small or large business, having a Facebook Page lets you reach a large number of customers with your product or service offerings.

Here in this article, you will learn how to Create a free Facebook Page for your Business by following these basic eight steps.

Step 1: Sign Up on Facebook.com

Go to www.facebook.com and create a new account if you don’t have a Facebook account or want an additional Facebook account. You must have to create a Facebook account before proceeding with creating your Business Page on facebook.com.

Step 2: Choose a Facebook Page Category

Once your Facebook account is created, click on the “Create” of your Facebook Page and select “Page” in the given option.

Then you can choose from the following given categories that best fits your business.

  • Local business or place
  • Company, organization or institution
  • Brand or product
  • Artist, band or public figure
  • Entertainment
  • Cause or community

Click “Get Started” after you select your type of business

Step 3: Fill up your Business Information

Provide basic information about your business such as:

  • Page Name
  • Page Category

Step 4: Upload your Facebook Profile and Cover photo

Select and upload company/ brand photo that represents your business as your profile and cover photos for your Facebook Page. You can also change your profile and cover photo later if you need to.

Step 5: Ask/ Invite Friends to Like your Page

You will see an “Invite your friends” window after completing step 4. Then, invite friends to like your Page to increase your page followers by clicking “Invite” option.

Step 6: Add further Business Details

Select “About” on the left side of the page to provide your additional business information. This information includes: 

  • Short description of your nature of the business
  • Working hours
  • Username
  • Website link
  • Create a group

Step 7: Click “Add a button” on the right side of the page below your cover photo

Click “Add a button” option to allow visitors to take an action. The options could be booked with you, place an order, make a purchase, contact you, learn more about your business, watch a video or download your app. You can edit, add and delete options based on your marketing strategy.

Step 8: Manage your Facebook Page 

Manage your Facebook Page by clicking “Setting” on the top right side of the page. You can edit your page by clicking the various options presented on the left side of the page. For example: Choose “General” and ” Page visibility”. Then click on “Edit” to change your setting. Likewise, you can edit your page setting based on your privacy and company policies.

Once you set up your business Facebook Page, you can easily customize it with stories, photos, videos, events, and blog posts just like Facebook profile anytime based on your marketing strategy. You can also manage your business Facebook Page in the following ways:

  • Generate more likes by sharing great content.
  • Engage Facebook followers by replying to comments and messages quickly.
  • Notify your users when you update your profile or cover photos and add photos, videos, blog posts, and stories.
  • Showcase your products and/or services posting photos and videos and holding a contest.

If you have a Facebook account and want to covert your Facebook profile/ account to the Facebook Page, read here.

Setting up a Facebook Page lets your business grow, market your products and/or services to fulfill demanding customers’ needs and compete in this rapidly changing digital world. Facebook Page plays a vital role in your business success.

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